IntelliFlo Variable Speed and Flow Pumps combine variable drive technology, onboard digital intelligence, and permanent magnet motors (used in hybrid cars) to reduce pump related energy costs by up to 90%. An Eco Select Brand Choice: Standard pool pumps can consume as much energy as all other home appliances combined, often costing residential pool owners more than $1,000 per year! IntelliFlo pumps can typically cut energy use up to 90%, generally saving up to $1,500 in utility costs annually...more where rates are higher than average.